Was founded in 1994 following an initiative by the
former minister of Finance and Secretary of Tourism, Mr.
to bring together and to organize a meeting of the five founding members
of the GALAXIAS-GALINOS-LAOUTARIS-GOUNTZIDIS-BISKAS Group and the Consumer
Association IN.KA of Chania, to realize his dream that was the
founding of a Greek Group.
It's about a strategic alliance of medium size Super Market Chains, having
the same operation philosophy, are facing similar problems and share joint
visions and aims.
ELOMAS, despite the competition and the developments in the field of
retail, has accomplished to sustain and increase its turnover and its
member stores in a very satisfactory degree.
From 1 April 2006 the cooperation between
ELOMAS and the company of storage and distribution (Logistic) ALPIKO
SA took place
In ALPIKO SA they are stored and distributed exclusively for ELOMAS members:
Private Label "ELOMAS" Products
Dairies import and domestic
Products with EURO SHOPPER Label
The total group turnover for the year 2008 amounts to 1,40 billion euros, having in 2008 40 companies - members, with 660 stores in every corner of Greece.
The Annual income of 1,4 billion euro of ELOMAS, gives to our Group the second place in the food retailing sector in Greece, following a well known multinational Group that operates in Greece. It is worth to mention at this point that Elomas is having the lead in terms of Income among other Multinational & local Groups of the food retailing sector in Greece
ELOMAS is distinguished as the firstforce of
the Greek Super Market retail, a fact that guarantees against the expansion
of the multinational companies, is promising for the Greek Economy and
guarantees highqualityandlowprices for
the Greek consumer.
The creation of this new force in the field of retail had the following
To create a defensive mechanism against the large
chains, therefore to necessitate the survival of its members.
To play an active role in the retail developments.
To support the Greek production and the Greek consumer.
To provide its members with a new perspective, through
improved organization, structure, systems, procedures and education.
The above mentioned targets have been accomplished to a large extent,
while new targets have been added due to the continuously changing economy
and technological developments.
The imminent priorities of the Group are:
The labelling of all the stores with the Group's logo and the promotion
of the common name in leaflets, while a Mass Media promotion is being
The extension of use of the fidelity card, a bonus card for all members
within the next year, plus a centralized offer negotiation by the Group.
The creation of central warehouses in northern Greece.
ELOMAS is the "Greek consumer's power":
Head leaflets are printed once a month and are circulated in all
Seasonal promotional campaigns and relative products that differentiate
due to their quality and their competitive price.
Participation in important programs dealing with the "Effective Consumer
Response" (ECR) initiative, such as EDI, CRP, CAO, Category Management
etc. A lot of ELOMAS' members are already applying Category Management
and communication programs with their suppliers through digital means.
A large scale of quality and inexpensive private label products.
The Group's products presented a vertical turnover increase in 2004,
reaching 10.162.853 euros. ELOMAS' collection
of products amounted
to 290 SKUs (Stock Keeping Units) in 2003, 382 SKUs in 2004 and - until
30th of June 2005 - 418SKUs, while
there is a scale of 93 First price product SKUs, which are distributed
through the warehouse of GREEK POWER SA.
A large scale of quality and inexpensive private label products. The Group's products presented a vertical turnover increase in 2008, reaching 15.000.000 euros. ELOMAS' collection of products amounted to 450 SKUs (Stock Keeping Units), while there is a scale of 90 euro shopper products.